MIdea #3 - Content Marketing Ideas 

Written By Lorna Walker
 Choose a product that is relevant to your target audience and show them how it will be beneficial to them by presenting the advantage of having it and the disadvantage of not having it.
     Content Marketing Ideas for Beginners provides content advertising strategies that will enable new marketers to drive targeted traffic to their website. You have probably heard the phrase "Content is King" countless times.  Quality content is perhaps the most effective way of marketing on the internet.   The more relevant, current and accurate content you have on your website is the better your website ranking will be.  

     Your Content marketing strategy should present the information in a manner that make the consumer realize the product or service you are presenting will benefit them by resolving a problem they have and want solved. Good content should make available relevant information that will satisfy your audience's need(s) with the intent to entice them to subscribe to whatever it is you are presenting without overtly selling to them.

     Consumers like making the decision to buy something they want, they do not want to be sold something they do not want. You should gently nudge the consumer towards buying but, make them feel they made the choice to buy not that they are being pressured to buy.